Treehugger Organics specializes in 100% organic food products. They Approached Julian Irwin Design to create a new labeling design for an Organic Juices product that they were developing. Treehugger was looking for a distinct design that would stand out in a crowded Organic market place. Additionally, the label needed to communicate the simple approach that is taken to create the juice product. To achieve these desired effects Julian Irwin Design employed a simplified illustrative effect that captures the simplified essence of each product while communicating the quality of each through clean design presentation.