Every year at Toronto’s Festival of Beer a spotlight theme is chosen. For the 2019 festival one of those spotlights was beer from Michigan. To help bring a sense of uniqueness to the space on the festival grounds Julian Irwin design created 5 distinct posters for each of the brewers. The concept was based on music with each poster style matching the brewery’s style of beer as it related to music. This posters were printed at multiple sizes and applications across the festival grounds.