This promotional piece was developed for a one week in store event centered around the purchase of the Craft Beer Muskoka Lager. The goal was to reflect the brand and the prizing that was being offered. This was achieved through a careful selection of image and colour that reflected these two goals. The promotion was activated through a combination of print a digital mediums including, posters, table toppers, social media and digital menu boards. The promotion also required a custom designed and developed web entry page where unique codes printed on each entry ballot were used to record every ballot.