At times it is important to give back to ones community through involvement in Pro-Bono work. To this end Julian Irwin was tasked with the creation of the branding and associated marketing materials for the Brewers Plate. This fundraising event is tasked with raising money for War Child Canada. The event was geared as
Twenty Rock Star Chefs. Twenty Rock Star Local Brewers. One exciting Rock n Roll night of gourmet food in support of War Child Canada.
With this in mind Julian Irwin created a unique brand for the event centered around the marriage of Rock’n Roll, Food and Craft Beer. This was then carried through concert style posters, lanyards, t-shirts and tickets.