Tune Up and Tall Boy


Tune Up and Tall Boy was a combination promotion that was run through a food and beverage environment to help drive sales.
There were multiple stages of POP and POS that were created to help capture the players attention. In this first 4 weeks of the promotion sales of Molsons Tall boys increased four fold.

TuneUp
Tune Up and Tall Boy Promotional poster

Tune Up and Tall Boy Promotional poster.



Tune Up and Tall Boy POS Voucher

Tune Up and Tall Boy POS Voucher